{"id":308,"date":"2016-10-26T09:00:42","date_gmt":"2016-10-26T16:00:42","guid":{"rendered":"http:\/\/67.192.94.222\/blog\/?p=308"},"modified":"2016-10-28T16:57:39","modified_gmt":"2016-10-28T23:57:39","slug":"freight-brokers-customer-service-and-lead-generation","status":"publish","type":"post","link":"https:\/\/www.shipmynt.com\/blog\/freight-brokers-customer-service-and-lead-generation\/","title":{"rendered":"Freight Brokers, Customer Service, and Lead Generation"},"content":{"rendered":"

Freight brokers are a vital part of our trucking industry. These experts serve as liaisons between carriers and customers, helping arrange deals that keep our commerce running smoothly. Building connections is the most important part of the job. It creates a steady web of services benefitting everyone involved.<\/p>\n

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It\u2019s only logical that brokers would constantly be on the hunt for new leads. After all, the bigger the network, the easier it\u2019ll be to match prices and performance. So what\u2019s the number one tool successful brokers have? Great customer service.<\/p>\n

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Why Customer Relations Are Vital to Broker Success<\/h2>\n

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Customers build opinions about a business based on the people that they see and interact with. It doesn\u2019t matter what the rest of the company is like if they deal with someone who is unpleasant. A positive experience, on the other hand, will lead them to believe that the products and services are just as nice as the employees.<\/p>\n

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This is even truer for freight brokers because their entire livelihood is built on connections. Shippers and carriers must feel like they can trust the agent and that they\u2019re getting the fairest price possible. In most cases, people are more concerned with how they\u2019re treated than the actual service and are willing to overpay slightly if they feel comfortable.<\/p>\n

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Lead Generation With the Customer in Mind<\/h2>\n

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The right attitude can keep current patrons highly satisfied and bring in new customers. Efficient and experienced freight brokers do both at once. They will:<\/p>\n